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OLD Media Moves
Corporations that fund business journalism programs
July 25, 2008
David Armstrong of The Wall Street Journal blogs Friday about the corporate sponsorship of panels and symposiums aimed at business journalists and other reporters at the UNITY conference this week.
“A spokesman for Unity, which takes place every four years, wasn’t immediately available for comment. For comparison’s sake, the Association of Health Care Journalists doesn’t accept funds from manufacturers of health-care products, including drugs and medical devices.
“Novo isn’t the only pharmaceutical company making a financial contribution to Unity. Eli Lilly is a bronze sponsor of the event. The list of sponsors goes beyond drugmakers and includes McDonald’s and embattled government mortgage giant Freddie Mac, which is underwriting a panel called ‘Starting out in Business Journalism.'”
Read more here.
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