Content revenue could pass ad revenue in 2012 for FT

Sarah Marshall of Journalism.co.uk reports that the Financial Times CEO John Riding believes that the newspaper’s revenue from content could pass its revenue from advertising in 2012.

Marshall writes, “The latest figures show content revenues for the FT accounted for 41 per cent in 2011, while advertising revenues accounted for the majority.

“Speaking on a panel debating ‘the future of digital journalism and news,’ Ridding said the FT’s relationship with its readers has helped to ‘sustain’ quality journalism.

Having that understanding about what readers want is very helpful in continuing to improve the quality of journalism we provide.

We are confident in the business model and confident it will not just sustain quality journalism but enable us to further build quality journalism.

“The site currently offers free registration which gives users access to eight articles a month, after which they would need to pay a subscription to access further content.

“During the panel Ridding also spoke about mobile, which he said has been ‘a complete game-changer’ for the FT.”

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