Richard Perez-Pena of the New York Times writes Monday about how Consumer Reports magazine has advertised, for the fourth consecutive year, in newspapers about the traps of Christmas shopping.
“Consumer Reports said it had paid $143,000 for the ad.
“‘I wouldn’t say there’s less need’ than in the boom years, James A. Guest, president and chief executive of Consumers Union, the advocacy group that publishes the magazine, said. ‘People are buying less, but people want to be smarter buyers.’
“Extended warranties are a particular peeve for Consumer Reports, which has inveighed against them for years. They were the subject of the first in its series of holiday season ads, in 2006, prompting an opposing ad in USA Today from the Service Contract Industry Council, a group representing the sellers of those warranties.”
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