Consumer Reports seeks consumer input

Brian Stelter of the New York Times reports Monday about how Consumer Reports magazine recently sought advice from its readers on the design of its covers, the size of headlines and even the color of logos.

Stelter writes, “For its part, Consumer Reports stressed that in surveys — which were conducted for a series of coming automotive publications — subscribers were asked to comment only on the layout of the covers, not the choices of the cars.

“‘The purpose is to find the most effective way to reach consumers,’ said Kenneth Weine, a vice president for communications at Consumer Reports.

“Respondents were briefly shown a virtual magazine stand and asked to identify the titles they remember spotting. Then they viewed a potential cover, rated its attractiveness and judged the ‘placement of text and images.'”

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