Consumer Reports is launching first-ever ad campaign

Consumer Reports magazine is launching its first-ever advertising campaign, using the tag line “Keep it Honest.”

The campaign will run on digital media sites, such as Huffington Post, USA Today, Hulu, WebMD, Washington Post, Facebook and Instagram, as well as various home, food, lifestyle, entertainment, tech and retail sites.

The ad shows an asterisk floating through the air, pointing out all the consumer products that the magazine has tested and influenced.

“While people may know CR, they don’t know the full story,” according to a statement from the magazine. “Consumer Reports is launching a first-ever campaign in support of our brand to show people who we are as a non-profit, membership organization and all that we stand for.

“Through our testing, research, journalism and advocacy, CR reveals the truth, champions honesty and fights for what’s right for consumers. We’ve been keeping it honest for more than 80 years, and we’ll keep on doing it.”

The magazine has been published since 1930 by Consumers Union.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.