Categories: OLD Media Moves

Conde Nast preparing to launch Portfolio and Wired in England

John Reynolds of MediaWeek writes Tuesday that Conde Nast is working on launching its two business magazines, Conde Nast Portfolio and Wired, in the United Kingdom later this year.

Reynolds wrote, “However, should Condé Nast choose to do so, Portfolio will be launching into a challenging business magazine market. Last month, Press Holdings closed down business weekly The Business. The title had posted financial losses for some time and slumped to a circulation of just over 40,000 by last August.

“But Alan Brydon, head of press at MPG, believes Portfolio would stand a good chance of success in the UK. ‘Just because one title fails does not mean that this can’t succeed,’ he said. ‘If anybody can get it right, Condé Nast can.’

“Condé Nast’s US technology and internet title Wired, also priced at $5 (£2.50), is a full-colour monthly magazine that reports on how technology impacts on culture, the economy and politics. It was launched in the UK in 1995 by Wired Ventures, a company fronted by US journalist Louis Rossetto, but financial problems prompted its closure two years later. Condé Nast subsequently acquired the title.

“Paul Thomas, head of press at MindShare, believes Wired would need significant changes if it is to succeed in the UK.”

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

1 day ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago