John Reynolds of MediaWeek writes Tuesday that Conde Nast is working on launching its two business magazines, Conde Nast Portfolio and Wired, in the United Kingdom later this year.
“But Alan Brydon, head of press at MPG, believes Portfolio would stand a good chance of success in the UK. ‘Just because one title fails does not mean that this can’t succeed,’ he said. ‘If anybody can get it right, Condé Nast can.’
“Condé Nast’s US technology and internet title Wired, also priced at $5 (£2.50), is a full-colour monthly magazine that reports on how technology impacts on culture, the economy and politics. It was launched in the UK in 1995 by Wired Ventures, a company fronted by US journalist Louis Rossetto, but financial problems prompted its closure two years later. Condé Nast subsequently acquired the title.
“Paul Thomas, head of press at MindShare, believes Wired would need significant changes if it is to succeed in the UK.”
Read more here.
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