OLD Media Moves

Conde Nast Portfolio undergoes some tinkering

July 18, 2007

Posted by Chris Roush

For Conde Nast Portfolio’s second issue, expect some tinkering with the redesign, writes Irin Carmon of Women’s Wear Daily.

Conde Nast PortfolioCarmon wrote, “The September issue is expected to look different — what some have called a redesign, a spokeswoman calls the ‘tinkering’ intended to take place in the lag between issues one and two. The front of the book, criticized by some for its lack of magazine-style packaging and pacing, is said to be more graphic this time around, but the names of sections and basic organization reportedly are not changing.

“To ramp up subscriptions, ‘synergistic titles’ (the spokeswoman could not say which ones or how many) within the Conde Nast stable are carrying advertisements and blow-in cards for Portfolio, which didn’t happen the first time around. And speaking of those other books, the spokeswoman vehemently denied reports that fellow Conde Nast editors’ feathers were ruffled by editor in chief Joanne Lipman‘s approaching their staffs for jobs without following internal house protocol. (WWD is also owned by Conde Nast). As the magazine prepares to move monthly, it’s already made one more hire, though not within the company — Jeff Garigliano, currently executive editor of Departures, will join as senior editor in August. It remains to be seen whether the looming sale of Dow Jones will send any of Lipman’s former Wall Street Journal colleagues running to 4 Times Square.”

Read more here.

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