AÂ recent survey of media people by Media Life magazine shows that people in the industry remain unconvinced about the future success of new business magazine Conde Nast Portfolio, writes Lisa Snedeker.
“But twice that number, 33.6 percent, had yet to be convinced. They agreed with this statement: ‘I’ll have to wait on that one. It looks good, it reads well, but I have yet to sense any real demand for it. Did we, do we, need yet another business magazine?’
“And yet a larger share, 50.8 percent, see Portfolio as extraneous, agreeing with this statement: ‘I’m not impressed. It’s smart enough, as you would expect, but it doesn’t bring anything new to the category. I think it’s a big investment that’s going to tumble big time.'”
OLD Media Moves
Conde Nast Portfolio still needs work
November 13, 2007
Posted by Chris Roush
AÂ recent survey of media people by Media Life magazine shows that people in the industry remain unconvinced about the future success of new business magazine Conde Nast Portfolio, writes Lisa Snedeker.
“Some 15.6 percent of respondents agreed with the statement: ‘I give it all A’s. It was sold well to media buyers, and they’re behind it. The editorial is first-rate, and it has that Condé Nast look, and you can’t look any better than that.’
“But twice that number, 33.6 percent, had yet to be convinced. They agreed with this statement: ‘I’ll have to wait on that one. It looks good, it reads well, but I have yet to sense any real demand for it. Did we, do we, need yet another business magazine?’
“And yet a larger share, 50.8 percent, see Portfolio as extraneous, agreeing with this statement: ‘I’m not impressed. It’s smart enough, as you would expect, but it doesn’t bring anything new to the category. I think it’s a big investment that’s going to tumble big time.'”
Read more here.
Media News
The Verge, Rest of World, Business Insider named magazine award finalists
February 13, 2025
Media Moves
The Atlantic hires three new staffers
February 13, 2025
Media News
SABEW selects 25 as Goldschmidt Fellows
February 13, 2025
Media News
WSJ editors: No more than three bylines, and no taglines
February 13, 2025
Media News
Business Insider joins AI lawsuit against Cohere
February 13, 2025
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.