Marketwatch media columnist Jon Friedman talked to Conde Nast Group president David Carey on Thursday in the wake of the announcement that Conde Nast Portfolio will be cutting its staff and two issues from its publication schedule, and he came away with the impression that the magazine will survive.
“‘This is not a sentimental organization,’ he said, referring to Conde Nast. ‘If they wanted to exit the business, they would have. It could have been a blip for a day, then we move on.’
“Portfolio has been badly hurt by the conditions in the ad marketplace.
“‘It’s grown well, but we are not in a 25% compounded growth environment,’ he said. ‘In a year that’s pretty choppy, you’re going to find a lot of people optimizing their business model.'”
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