Categories: OLD Media Moves

Concern about CNBC’s “Fast Money” ratings

Scott Rubin of Benzinga.com writes Wednesday about the dramatic drop in ratings at CNBC‘s “Fast Money” show.

Rubin writes, “CNBC’s post-market show, Fast Money, has seen its ratings decline precipitously on a year over year basis. As ZeroHedge has noted, 2Q 2020 is down 28% in the key 25-54 age demographic compared to 2Q 2009. Comprehensive viewership has declined by 7% yr/yr.

“Insiders have told Benzinga that the deterioration in ratings has executives at NBC concerned, especially following rumors that Comcast may put CNBC on the block once it completes its buyout of NBC Universal.

“According to multiple sources, CNBC executives have had several meetings to try to figure out how to fix the show and boost its ratings performance. The dismal ratings by one of the network’s flagship programs comes at the one year anniversary of Dylan Ratigan‘s move over to MSNBC. Ratigan has just received a glowing review from the New York Times.

“Ratigan was very compelling as the moderator on Fast Money and provided the show with a lot of levity. That role has been assumed by Melissa Lee. Entertaining and unpredictable personality Jeff Macke also left the show in the last year.”

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

18 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

19 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

19 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

19 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

20 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

20 hours ago