Categories: OLD Media Moves

Competing for guests at CNBC and Fox Business Network

Michael Learmonth of Variety notes that CNBC producers are on alert with two weeks to go before the Fox Business Network launch on Oct. 15 because Fox News boss Roger Ailes is a big believer in having “name” interviews during the first few days of any new network.

Learmonth wrote, “Vacations by on-air talent for October are banned, and producers and correspondents are racing to land high-profile talking heads for the week of Oct. 15, when Fox Biz goes live.

“CNBC is said to have made a play for uber-investor Warren Buffett, who declined. Liz Claman, the TV journo closest to the Oracle from Omaha, left CNBC in July — and may turn up at Fox Biz after her non-compete agreement expires … on Oct. 15.

“Former GE chief and ‘Winning’ author Jack Welch is also off the table. An assistant says he’s received requests, but is traveling that week and unlikely to appear.

“Also in demand: Steve Jobs. Fox Biz producers, meanwhile, are combing business and academia for talking heads and trying to head off any awkward expectations.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • The next step will be paying guests for appearing on their programs. CNBC acts as if you do them a favor when you donate your time to build their ratings, and this has caused some grumbling. If Fox recognizes the problem, CNBC will have to either pay up or lose out.

  • What I meant to say is that CNBC acts as if it is doing YOU a favor by your donating your time and energy to making appearances on their network.

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