Michael Learmonth of Variety notes that CNBC producers are on alert with two weeks to go before the Fox Business Network launch on Oct. 15 because Fox News boss Roger Ailes is a big believer in having “name” interviews during the first few days of any new network.
“CNBC is said to have made a play for uber-investor Warren Buffett, who declined. Liz Claman, the TV journo closest to the Oracle from Omaha, left CNBC in July — and may turn up at Fox Biz after her non-compete agreement expires … on Oct. 15.
“Former GE chief and ‘Winning’ author Jack Welch is also off the table. An assistant says he’s received requests, but is traveling that week and unlikely to appear.
“Also in demand: Steve Jobs. Fox Biz producers, meanwhile, are combing business and academia for talking heads and trying to head off any awkward expectations.”
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The next step will be paying guests for appearing on their programs. CNBC acts as if you do them a favor when you donate your time to build their ratings, and this has caused some grumbling. If Fox recognizes the problem, CNBC will have to either pay up or lose out.
What I meant to say is that CNBC acts as if it is doing YOU a favor by your donating your time and energy to making appearances on their network.