Categories: OLD Media Moves

CNBC’s digital visitors flat in July, video views up

CNBC’s digital operations posted 12.1 million unique visitors in July, on par with last year at this time, according to the July 2014 comScore Multi-platform Report US.

CNBC.com’s total unique video viewer volume reached 3.1 million in July, up 62 percent year-over-year, according to the July 2014 comScore Video Metrix, US, Content Videos report.

The multi-platform number includes visitors from tablets and applications and gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.

CNBC’s digital operations had posted 12.4 million unique visitors in June, up 12 percent compared to last year at this time.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.