CNNMoney.com shows strong growth in April
CNNMoney.comÂ ranked first in the financial newsÂ and information category in unique viewers, total streams and streams per viewer in April, according to numbers from Nielsen VideoCensus.
After expanding its online video presence with eight new online business shows, CNNMoney.comÂ recorded 20.2 millionÂ total U.S. streams –Â or 52 percentÂ of the total streams in the category.
With shows such as “Strategy Session” and “Conscious Capitalism” CNNMoney.com bested its closet competitor, Yahoo! Finance by nearlyÂ six times as many total streams.
In March, CNNMoney.com unveiled eight new online business shows. They include a twice-a-week segment called â€œHelp Desk,â€ thatÂ answers personal-finance questions, and â€œConscious Capitalism,â€ a weekly show on corporate philanthropy.
In a category that was down overall in April, users turned to CNNMoney.com for business news and video. In total streams, the site showed gains with a 19 percentÂ increaseÂ from March 2009 and a 55 percentÂ year-over-year increase.
CNNMoney.com also saw gains in unique viewers with a 35 percentÂ increaseÂ from April 2008, according to Nielsen.
CNNMoney.com also led the category in April in unique viewers with 1 million, total time spent viewing and the total time spent viewing per viewer, according to Nielsen. CNNMoney.com had 7.7 million unique users in April, a 6 percentÂ increase from March 2009.