OLD Media Moves

CNNMoney.com bulks up its video programs

March 5, 2009

Shira Ovide of The Wall Street Journal reports that CNNMoney.com is adding to its video programs to attract more advertisers.

Ovide writes, “CNNMoney, a partnership between Time Inc.’s business magazines and sister cable network CNN, on Thursday will unveil eight new online business shows. They include a twice-a-week segment called ‘Help Desk,’ which will answer personal-finance questions, and ‘Conscious Capitalism,’ a weekly show on corporate philanthropy. Another, ‘New Money,’ will feature young entrepreneurs.

“As more people turn to the Web for news, business-news outlets have poured money into their Internet services, particularly video, the Web’s fastest-growing ad medium. Research firm eMarketer estimates that ad spending on online video will hit $850 million this year, up 45% from last year.

“CNNMoney says it devotes about a quarter of its editorial budget to Web video. That has helped it grab the online-video mantle from Yahoo Inc., AOL and other Internet hubs that long dominated business news online.”

Read more here.

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