Shira Ovide of The Wall Street Journal reports that CNNMoney.com is adding to its video programs to attract more advertisers.
Ovide writes, “CNNMoney, a partnership between Time Inc.’s business magazines and sister cable network CNN, on Thursday will unveil eight new online business shows. They include a twice-a-week segment called ‘Help Desk,’ which will answer personal-finance questions, and ‘Conscious Capitalism,’ a weekly show on corporate philanthropy. Another, ‘New Money,’ will feature young entrepreneurs.
“As more people turn to the Web for news, business-news outlets have poured money into their Internet services, particularly video, the Web’s fastest-growing ad medium. Research firm eMarketer estimates that ad spending on online video will hit $850 million this year, up 45% from last year.
“CNNMoney says it devotes about a quarter of its editorial budget to Web video. That has helped it grab the online-video mantle from Yahoo Inc., AOL and other Internet hubs that long dominated business news online.”
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