Brian Stelter of CNN writes about the relaunch of CNNMoney.com’s media coverage page and the strategy behind their coverage of that industry.
Stelter writes, “When it comes to media coverage, we have a couple key advantages. One, we have a mandate to go and report, not just aggregate or opine. Two, we can report with both text and video. Every publisher is prioritizing video these days, but it just comes more naturally to outlets like CNN that originated on television.
“Let me show you what I mean. I’m a product of the web — I ran a succession of websites starting in 1995, most successfully with the blog TVNewser in 2004. Then I joined The New York Times in 2007 and split my time between the web and the print newspaper.
“When I joined CNN 18 months ago, some people thought I was becoming ‘a TV guy.’
“Now don’t get me wrong, I am ‘a TV guy.’ My work weeks begin and end with Sunday morning’s media program ‘Reliable Sources.’ Hosting the show is simultaneously an honor and a whole lot of fun.
“But hosting is one part of a three-part job. I’ve come to think that each part makes the other better.”
Read more here.
