CNNMoney.com redesign is launched

CNNMoney.com launched a redesigned website Monday that gives expanded economy, technology and finance coverage as well as new tools such as a portfolio function.

The new site, which draws an average of 13 million unique visitors a month, also features a beta tablet view and increased social media integration, as well as two new partnerships with StockTwits and SigFig, formerly known as WikInvest. The changes were based on utility studies and focus groups.

“We’ve always been strong in markets and personal finance coverage, but we’re doubling down in certain areas,” said Chris Peacock, executive editor of the site, said in an interview last week. “Our users were demanding a single user experience that brings all of the content that we create into a navigation and design that makes sense from the consumer point of view.”

The new site features larger photos on the home page and a more prominent role for Fortune and Money magazines, which are also owned by Time Warner. Each story will have a brand — CNNMoney, Fortune or Money — to let readers know where it originated.

“We finally figured out a way to show off how big a role Fortune plays in the site,” said Dan Roth, the managing editor of Fortune.com, in an interview last week. “It’s in terms of the reporting and working more closely with reporters from CNNMoney to make sure that we’re putting all of our firepower into a topic.”

Fortune’s finance coverage will have a larger presence on the new site in a new section called Term Sheet, which will feature reporting on banking, economics, venture capital, mergers and acquisitions and private equity. The writers for the section will include Allan Sloan, Carol Loomis, Shawn Tully and Duff McDonald.

The Term Sheet section will include content written by people from the venture capital and hedge fund world called “From the Crowd,” said Roth.

The partnership with StockTwits will feature editorial content from StockTwits bloggers, sell advertising across the blog network and share revenue. The StockTwits blog network includes investors such as James Altucher and Barry Ritholtz.

SigFig, an upcoming portfolio tool from Wikinvest, will be featured prominently in the new CNNMoney site starting in June. The tool, which will be available exclusively on CNNMoney and SigFig when it launches, will sync with readers’ brokerage accounts, help them track and analyze their holdings, and recommend ways they can invest better.

Readers will also be able to create and edit mock portfolios and watch lists, set alerts, track news, and view performance and fees across all their accounts.