CNNMoney able to bridge TV and digital

Jordan Charlton of TVNewser writes about the revamped CNNMoney.com after attending its official launch party in New York.

Charlton writes, “‘We’re uniquely positioned to report on financial, money, media, and luxury news because of our prowess across both digital and television,’ CNN Worldwide President Jeff Zucker told TVNewser at the event.

“‘CNNMoney is able to bridge both mediums incredibly well, and given our digital strength in particular, I think we’re really well positioned to increase the presence of CNNMoney across television, and blow it out even more.’

“And that increase across TV is already underway. During his speech at the event, Zucker gave a shout-out to ‘Early Start’ co-anchor Christine Romans, recognizing her as the new host of ‘CNN Money’ Saturdays at 2pmET. The show, which was previously titled ‘Your Money,’ premiered under its new name two weeks ago.

“‘Our goal is to make you fluent in money, everything that’s happening in business, but at the same time how it pertains to you and your own finances,’ Romans told us.

“And expect a healthy marriage between money and politics: ‘Nothing goes better together than money and politics,’ VP of CNNMoney and Politics for digital Ed O’Keefe told us, suggesting coverage will cross-pollinate politics during the 2016 election season.”

Read more here.