Media Moves

CNN tops CNBC, Bloomberg TV and others in Europe

January 13, 2006

A survey of financial managers in large companies and senior executives in banks and other businessess finds that they are more likely to watch CNN for business news when traveling in Europe, according to this story.

The study found: “In Europe, the international news network reached 72.1% of financial managers in large companies and senior executives in banks and institutions, compared with BBC World’s 56.5%, Bloomberg’s 48.9% and 39.3% for Euronews.”

However, when scanning the Web for business information, Bloomberg beat out CNN, according to the survey.

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