OLD Media Moves

CNN to spend week covering economy

March 16, 2009

Bill Carter of the New York Times writes Monday about how CNN plans to spend the bulk of its news coverage this week on the economic crisis.

Carter writes, “Jonathan Klein, president of CNN’s domestic networks, said the network would fill all the ‘optional time,’ that is, between breaking news, this week with financial reporting and analysis that reflects ‘a cool, collected approach.’ That message is consistent with the channel’s intention to brand itself as the news channel that delivers information without what it would describe as the partisan flavorings of Fox News Channel (right) and MSNBC (left).

“All of CNN’s programs will present coverage and guests related to financial topics like the housing market, employment and investments. Mr. Klein said all of CNN’s reporting units, including its medical department and entertainment reporters, will contribute special material. The international channel will cover the global impact, centering on reports from London and Hong Kong.

“CNN has devoted single days to coverage of a topic, like race relations and autism, but Mr. Klein said this will be the first time CNN has thrown all its resources against one subject for a week.”

Read more here.

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