Categories: OLD Media Moves

CNN to launch business channel in Switzerland during Davos

CNN’s business network is launching its first country-specific channel in Switzerland at the World Economic Forum in Davos in January, hoping to leverage a strong advertising market and diverse, rich and modern economy.

An AP story states, “Executives behind CNNMoney Switzerland say the venture aims to fill a void in English-language business and economy news programming in the small Alpine country of about 8.2 million, nearly half of whom are estimated to speak English.

“Initially the channel will offer 3 hours of live programming daily, plus themed programming.

“Greg Beitchman, vice president of content sales and partnerships at CNN, says Switzerland is a good market due to the number of large corporates based there. He said: ‘It sits very much at the heart of global business.'”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.