CNN names VP to oversee CNNMoney

Ed O’Keefe, former editor-in-chief of NowThis News, will join CNN as vice president of CNNMoney and Politics.

In this role, O’Keefe will oversee all digital content for the two beats and be responsible for the creation of cross-platform content.

“Ed is uniquely suited for this job. He specializes in mobile, social and video storytelling — critical areas of growth for Money and Politics,” said Meredith Artley, vice president and managing editor of CNN Digital, in a statement. “Ed’s digital expertise, TV experience and progressive startup mentality will help light up these important verticals for CNN.”

As part of the network’s full acquisition of CNN Money on June 1, 2014, CNN will make a significant investment in social, mobile, video and new ad formats. O’Keefe will work in cooperation with DC bureau chief Sam Feist to apply the same tactics to the CNN’s political coverage online.

“CNNPolitics is lucky to have a leader like Ed O’Keefe as we prepare to cover the midterm elections and the coming presidential campaign,” said Feist in a statement. “I can think of no person better prepared to guide the CNNPolitics team than Ed.”

Prior to leading editorial at NowThis, O’Keefe spent 12 years at ABC News where he worked his way from a desk assistant in Washington to Executive Producer of ABC News Digital. During his tenure he held various positions including Senate producer and senior political editor.  He is credited with forming the critical editorial alliance between ABCNews.com and Yahoo!.

In the recently created position of vice president of CNN Money and Politics, O’Keefe will be based in New York City and report to Artley.  Newly promoted executive editor of CNNMoney Lex Haris will report to O’Keefe.