CNN has launched CNN MoneyStream, a free mobile app that delivers personalized business news to let users follow companies, topics and CEO, writes Todd Spangler of Variety.
Spangler writes, “In a splash of corporate synergy, the new CNN app is based on Bleacher Report’s Team Stream sports-tracking app; Turner acquired Bleacher Report in 2012. CNN MoneyStream will deliver customized news feeds and alerts based on a user’s picks of companies, business leaders, the economy and markets in the form of articles, social-media posts, videos and charts. The app is scheduled to launch Tuesday for iOS and Android.
“Notably, CNN MoneyStream will pull in business-news coverage from third-party media outlets, in addition to original reporting from CNNMoney. The app also includes market data on more than 13,000 companies, 5,400 indexes and 30,000 exchange-traded funds and mutual funds. Exclusive content will include guest-curated streams from biz celebs including Virgin Group founder Richard Branson, Starbucks CEO Howard Schultz and Arianna Huffington.
“‘We’re trying to engage an audience we know is incredibly passionate about business, companies, finance, markets and CEOs in the same way sports fans are passionate about their teams and players,’ said Andrew Morse, EVP of editorial for CNN U.S. and GM of CNN Digital Worldwide.
“CNN MoneyStream replaces CNNMoney’s existing general biz-news app, which is being phased out.”
Read more here.
