CNN is expanding its technology coverage by launching CNN Tech.
With this move the network is elevating its technology coverage from a beat to a standalone business more closely aligned with brands such as CNN Politics, CNNMoney and CNN Style.
The site will be led by executive editor Sam Grobart who joined the network from Bloomberg Businessweek in March of this year. His team will look beyond the business of technology to focus on the innovation itself, exploring the impact Silicon Valley, science and technology are making on society.
“Those three pillars — the business of tech, innovations and scientific breakthroughs, and our relationship to it all — will form a strong, distinct base from which our talented writers, editors and producers can take advantage of CNN’s unparalleled reach and ability to tell the stories that people want and need to hear,” said Grobart in a statement.
CNN Tech’s approach will include text, video, interactives and social-first storytelling, as well as a newsletter, events and podcasts. It will also build upon the success of series such as “Way Up There” with Rachel Crane, “Tech vs. Taboos,” and the highly-acclaimed CNNgo Original “Mostly Human with Laurie Segall.” Coverage will appear across U.S. and international properties.
“This is the first step in an ongoing journey,” said Ed O’Keefe, senior vice president of Premium Digital Content, in a statement. “CNN is as committed to CNN Tech as we were about CNN Politics beginning in 2014. We have aggressive plans in the months to come to hire the top talent in tech, iterate on our site, and produce some of the most original, boundary-pushing video in the industry.”
