Categories: OLD Media Moves

CNET reviews to appear in Target next to products

Huge retailer Target is bringing reviews from tech news website CNET into its aisles in time for the holiday season as it tries to stand out from a crowd of stores and websites selling a mix of new gadgets.

Jessica Wohl of Reuters writes, “The partnership between the discount chain and CNET, a website popular with gadget enthusiasts and known for its consumer electronics reviews, kicks off this week after a small test this spring showed that Target’s shoppers appreciated getting third-party reviews in stores.

“Shoppers will see reviews of 28 products in Target stores and reviews of 300 products on Target’s website. In stores, televisions on display will also occasionally show videos featuring CNET Editors’ Picks for Target and how-to videos.

“The partnership marks a bit of a shift for CNET, whose reviews are sometimes syndicated to places such as retailers’ websites but until now were not on store shelves.

“‘The goal of this is to really make purchase decisions easier during the holidays because this is the time when a lot of people may not be purchasing for themselves,’ said Lindsey Turrentine, editor-in-chief of CNET Reviews.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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