Lindsey Turrentine, executive vice president of content and audience at CNET, explains the tech news site’s redesign and content strategy.
Turrentine writes, “We’re also improving right alongside you. If you know CNET, you might notice that we look a little different now. We’ve evolved our logo and streamlined our brand so that you can immediately recognize CNET and be certain that you’ll get the same expertly researched, curiosity-piquing and wildly useful content and guidance, no matter where you find us. Our new brand mark gives a nod to the era of the letterpress, but with a modern turn in recognition that the best information and advice is simultaneously timeless and unafraid of the future.
“CNET is an internet pioneer. We were among the first to review computers and mobile phones, and we covered the tech perspective on cars before anyone else thought to. We founded one of the first fully digital newsrooms. We built into our DNA a passion for technology and objective editorial, a winning combination we’ve stuck with for more than 25 years and will continue to champion. We tell you what to buy when it’s not an easy choice, whether you’re deciding on a cash-back credit card or which electric vehicle is the best option for your family. We’re here when you need help tracking price alerts on the laptop you’ve been eyeing or when you’re looking for the best deal on a weight set. And we’re here to tell you what in the world is changing and why, so that your choices are informed and easier.”
Read more here.
