OLD Media Moves

CNBC’s website posted records in 2020

CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56 percent year-over-year, resulting in eleven straight months of double-digit, year-over-year growth, according to comScore.

CNBC also had the largest year-over-year audience gains in comScore’s business news category.

CNBC claimed the No. 2 spot for three consecutive months for the first time ever. CNBC claimed the No. 1 spot in the business news category for the first time ever in March 2020, reaching a record 115 million unique visitors, which was an increase of 98% versus the previous year.

CNBC’s online video operations generated an all-time high of 1.92 billion total digital video starts across platforms, up 63 percent versus the prior year, resulting in 12 straight months of double-digit, year-over-year growth.

Eleven of the top 12 months in CNBC’s video history occurred in 2020, which included a record 209.8 million video starts in November. CNBC also had record video starts on YouTube and Twitter with more than 1 billion total video starts (up 97 percent year-over-year) and more than 395 million total video starts (up 85 percent versus 2019) across accounts, respectively.

CNBC mobile apps reached a record number of unique visitors per month and total video starts, both up 50 percent year-over-year. The mobile apps smashed prior years’ unique visitor numbers by recording the 12 best months ever in 2020.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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