CNBC’s “TechCheck” has a glossy, 3D look and feel

Michael Hill of Newscast Studio looks at the design of the new CNBC show “TechCheck.”

Hill writes, “The centerpiece of the show’s look is a dramatic gold checkmark that stands in for the word ‘Check’ in the show’s name in graphics.

“In the primary lockup, in fact, only the word ‘Tech’ is ever shown, spelled out in all caps in a clean, geometric typeface.

“The checkmark is tucked into the negative space in the ‘C’ in ‘Tech,’ traveling diagonally northwest and taking a slice out of the upper left part of the ‘H’ next door.

“The checkmark is often displayed as in that glassy look at the start of animated sequences or backgrounds, but also can become more textural when viewed from ‘above,’ such as in the show open and key art, where a gritty brownish-gray background features glints of thin diagonal lines.

“All of these elements are included in the highly detailed open, which starts with a ‘glitch’ effect when ‘Squawk On the Street’ anchors toss to the show.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.