Michael Hill of Newscast Studio looks at the design of the new CNBC show “TechCheck.”
Hill writes, “The centerpiece of the show’s look is a dramatic gold checkmark that stands in for the word ‘Check’ in the show’s name in graphics.
“In the primary lockup, in fact, only the word ‘Tech’ is ever shown, spelled out in all caps in a clean, geometric typeface.
“The checkmark is tucked into the negative space in the ‘C’ in ‘Tech,’ traveling diagonally northwest and taking a slice out of the upper left part of the ‘H’ next door.
“The checkmark is often displayed as in that glassy look at the start of animated sequences or backgrounds, but also can become more textural when viewed from ‘above,’ such as in the show open and key art, where a gritty brownish-gray background features glints of thin diagonal lines.
“All of these elements are included in the highly detailed open, which starts with a ‘glitch’ effect when ‘Squawk On the Street’ anchors toss to the show.”
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