Television Week’s Michele Greppi interviews CNBC President Mark Hoffman about the new competition coming from Fox Business Network, which debuts in one week.
Here is an excerpt:
Mr. Hoffman: Let me tell you how we look at it. CNBC isn’t about Wall Street or Main Street. We’re about any street where people either have wealth or aspire to have wealth. We feel that cable works best when it’s narrow and deep. We’re very focused on an investor audience. We always frame that news and information with the biggest business stories, political stories of the day. We like that audience. What we do resonates very well with them, and we do not ever want to put that audience in jeopardy.
TVWeek: What do you mean when you say you “don’t ever want to put that audience in jeopardy�?
Mr. Hoffman: I don’t know that any cable network can be all things to all people. We’re very focused on people who have a lot of money and those who want a lot of money. That’s who we’re targeting. That’s who we’re programming for and that’s the group that CNBC really resonates with.
Read more here.
Bloomberg Media has rolled out the second installment of its “Context Changes everything” brand campaign,…
The Wall Street Journal is seeking an experienced and driven investigative reporter to join our…
John Corrigan, who left The Wall Street Journal a year ago, is joining the Los…
This reporter covers affordability topics important to Long Islanders, with particular emphasis on “the cost…
"Wall Street Week," which airs on Bloomberg Television, is changing its format. In the current…
The NYSE TV Booking Producer supports a live, news-like program, broadcast from the New York…