Categories: OLD Media Moves

CNBC’s Leno show drops 25 percent in second week

CNBC’S new primetime show “Jay Leno’s Garage” dropped 25 percent in total viewers on Wednesday following its premiere last week.

The premiere had 916,000 viewers last week, but 689,000 viewers on Wednesday night.

In addition, it dropped 9 percent on terms of viewers in the 25- to 54-year-old demographic that advertisers covet. Those totaled 247,000 on Wednesday.

The program lost to its “Shark Tank” re-run lead-in for the second week in a row in the 25- to 54-year-old demographic.

The 9 p.m. repeat airing of “Shark Tank” averaged 680,000 total viewers and 280,000 in the demo.

The business news network has been building its primetime shows in recent years.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.