OLD Media Moves

CNBC's Goldman joins NBC PR department

February 23, 2009

CNBC‘s Kevin Goldman, the primary PR contact for many media outlets writing about the business news network, has a new job at parent company NBC, though he will still be a contact on CNBC news.

Goldman, a former business journalist with Variety, Newsday and The Wall Street Journal, says he will be “working in NBCU’s communications unit and will be monitoring the media, providing rapid response capabilities and ensuring websites, blogs and other media outlets are publishing and capturing appropriate NBCU content. This is part of a broader new media press strategy.”

Goldman joined CNBC in 2005. Before that, he was vice president, communications at Bookspan, which owned book clubs such as Book-of-the-Month Club and Literary Guild. Prior to that, he was senior vice president, communications at Walker Ditigal, which invented priceline.com. He was also a managing director, media at Burson-Marsteller.

But before he was in PR, Goldman was a reporter, covering the TV news industry. He left the Journal — where his last assignment was its daily advertising columnist – to write “Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire,” published by Simon & Schuster.

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