Categories: OLD Media Moves

CNBC's February: Nighttime gains, daytime losses

Steve Krakauer of TVNewser writes Tuesday that business news cable network CNBC reported viewer gains for its nighttime shows, but viewer losses in the key 25-54 demographic for its shows during the day.

Krakauer wrote, “CNBC posted double digit gains in Total Viewers year-to-year, up 20% during business day (5am-7pmET on CNBC’s clock). However, in the A25-54 demo, CNBC is down during the much of the biz day, down 22% from 9am-5pmET. That includes Squawk on the Street (-23%), The Call (-19%), Power Lunch (-32%), Street Signs (-22%) and Closing Bell (-14%).

“During prime time, CNBC is up 14% in Total Viewers year-to-year and up 4% in the demo. The 216,000 Total Viewer average in prime time represents CNBC’s best February since 2001.

“In individual shows, Mad Money with Jim Cramer had its best overall month in the A25-54 demo since June 2006. It is up 21% in the demo since last February. Also, Suze Orman saw its best month ever during February in the demo.”