Categories: OLD Media Moves

CNBC’s digital sees record February visitors

CNBC‘s digital operations posted its best February in terms of unique visitors with 11.1 million, up 37 percent compared to the same time period last year.

The total includes its website, its tablet and smart phone applications, and is measured by comScore’s multi-platform Report.

CNBC.com’s total unique video viewer volume reached a high of 2.9 million in February, up 189 percent year-over-year and the site’s third-highest volume ever.

The comScore multi-platform digital report gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.

February 2014 is the first month where the industry is able to trend comScore multi-platform data compared to the prior year

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.