Categories: OLD Media Moves

CNBC’s digital ops set records on Monday

CNBC.com and the business news network’s mobile and digital applications had their best day ever in terms of both unique visitors and page views on Monday, when the market fell 5 percent due to the Standard & Poor’s downgrade of the U.S. government.

CNBC.com was visited by 2.3 million daily unique visitors and recorded 35 million page views. This represents a 119 percent jump in unique visitors and a 103 percent increase in page views compared to the daily average.

CNBC Mobile also shattered records Monday.

CNBC Mobile Web recorded more than 6 million page views, which represents a 111 percent increase in page views compared to the daily average and, for the first time ever, attracted more than 500,000 daily uniques.

CNBC’s iPhone app posted nearly 6 million page views, representing a 162 percent increase versus the daily average and posted more than 200,000 uniques. CNBC’s iPad app recorded more than 1 million page views and recorded more than 100,000 uniques. CNBC’s Android app saw a 106 percent increase in page views and a 65 percent increase in uniques compared to the daily average.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.