CNBC’s digital operations post record March

CNBC’s digital operations recorded their second-best month ever in March in terms of unique visitors.

Its digital operations recorded 13.1 million unique visitors in March, the second highest month ever and up 30 percent compared to last year at this time, according to the March comScore multi-platform report.

The multi-platform number includes visitors from tablets and applications and gives a better representation of how consumers are truly consuming content and how advertisers want to reach them since it measures total digital consumption.

In addition, CNBC.com’s total unique video viewer volume reached a record 3.2 million in March, up 92 percent year-over-year and the site’s highest volume ever, according to the March comScore Video Metrix.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.