Marketwatch.com media columnist Jon Friedman believes that CNBC anchor Erin Burnett would be a great selection to replace “Today” show anchor Matt Lauer.
Friedman writes, “But Burnett, 33, is a unique case. After establishing herself at Bloomberg TV, she went on to be an anchor, reporter and interviewer at CNBC. Burnett has appeared on ‘Meet the Press,’ NBC’s weightiest news vehicle. Plus, Burnett has done stints on ‘Today.’
“Burnett is getting to a point at CNBC where NBC may have to contemplate moving her to a higher plane. Burnett connects with all kinds of viewers whether she is being serious, playful, inquisitive or contemplative.
“Many media pundits try to place Burnett in competition with her colleague Maria Bartiromo. Bartiromo is firmly entrenched at CNBC. Perhaps she comes across as too serious for morning TV — and too identified with business news — to get a fair shake at general subjects or the often-fluffy fare that marks breakfast-hour TV.”
OLD Media Moves
CNBC's Burnett to the "Today" show?
May 14, 2010
Marketwatch.com media columnist Jon Friedman believes that CNBC anchor Erin Burnett would be a great selection to replace “Today” show anchor Matt Lauer.
Friedman writes, “But Burnett, 33, is a unique case. After establishing herself at Bloomberg TV, she went on to be an anchor, reporter and interviewer at CNBC. Burnett has appeared on ‘Meet the Press,’ NBC’s weightiest news vehicle. Plus, Burnett has done stints on ‘Today.’
“Burnett is getting to a point at CNBC where NBC may have to contemplate moving her to a higher plane. Burnett connects with all kinds of viewers whether she is being serious, playful, inquisitive or contemplative.
“Many media pundits try to place Burnett in competition with her colleague Maria Bartiromo. Bartiromo is firmly entrenched at CNBC. Perhaps she comes across as too serious for morning TV — and too identified with business news — to get a fair shake at general subjects or the often-fluffy fare that marks breakfast-hour TV.”
Read more here.
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