Categories: OLD Media Moves

CNBC's "Big Idea" is down viewers

Conde Nast Portfolio’s Jeff Bercovici reports that CNBC show “The Big Idea” hosted by Donny Deutsch is off in terms of viewers.

Bercovici writes, “Well-tanned ad guru Donny Deutsch’s show is off 15 percent in the ratings year-to-date versus the same period in 2007, according to Nielsen. That’s both among total viewers and within the prime 25-54 age group.

“Worse, The Big Idea frequently ‘scratches,’ or draws an audience too small to mention. That’s been the case half of the time so far in May.

“The good news is the sagging ratings don’t seem to be affecting Deutsch’s shirt-shucking brio. Always fond of baring his reasonably-well-preserved torso, the Matthew McConaughey of business news recently whipped it off for the University of Pennsylvania’s alumni magazine. Let’s see you try that one, Cavuto.”

Read more here.

Recent Posts

CT Mirror seeks an environment and energy reporter

The Connecticut Mirror (CT Mirror), a nonprofit, nonpartisan, digital newsroom that covers statewide public policy…

3 hours ago

Harnessing the power of AI at Dow Jones

Ingrid Verschuren, executive vice president of data and artificial intelligence and general manager of Europe,…

3 hours ago

Houston energy reporter Drane moves to investigations team

Houston Chronicle energy industry reporter Amanda Drane has moved to the investigations team from the…

3 hours ago

Houston Chronicle seeks an energy transformation reporter

As global demand shifts toward renewable energy and sustainability, the role of Houston’s energy sector…

3 hours ago

Business Insider founder Blodget is leaving company

Business Insider founder Henry Blodget sent out the following on Friday: Team, Seventeen years ago,…

6 hours ago

Dow Jones reports slight increases in revenue, earnings

Dow Jones & Co., the parent of The Wall Street Journal, MarketWatch.com, Barron's and Investor's…

7 hours ago