Categories: OLD Media Moves

CNBC/Fox Business Network battle extends to advertising

Michael Learmonth of Variety writes that both CNBC and Fox Business Network are extending their battle for supremacy in the cable business news wars to their advertising.

Learmonth wrote, “Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed during the first week, as well as its slogan, ‘First in Business. Worldwide.’

“The Fox ad, fashioned to look like CNBC’s campaign, features the Fox Biz folks and a twist on the slogan: ‘First in Business. Soon.’

“Meanwhile, both cablers are buying up local cable ads on each other’s air, urging business viewers to switch sides.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.