Categories: OLD Media Moves

CNBC.com see large page view growth, rise in affluent visitors

CNBC.com ranks No. 1 in page view growth this year, with a 662 percent increase from January to October, according to Comscore’s ranking of 87 of the largest business and financial news sites in the United States.

In addition, visitors to CNBC.com on average spent over 2 hours on the site in October while visitors to the No. 2 ranked site, Bloomberg News, for minutes per visitor in the business and finance category spent only 47.9 minutes on average on the site, according to Comscore.

Comscore recorded 2.14 million visitors to the CNBC site in October. Those visitors viewed 117.5 million pages.

Not only did CNBC.com achieve its highest monthly uniques ever but also the highest proportion of affluent visitors in the last 15 months, according to Comscore. Forty-six percent of CNBC.com visitors had incomes above $100,000, up from 36 percent in September.

The proportion of CNBC.com visitors with incomes above $100,000 exceeded the proportion of such visitors at the Web sites of Bloomberg, Fox Business, MarketWatch, and Yahoo! Finance.

In addition, the proportion of visitors with incomes above $150,000 increased on CNBC.com, according to Nielsen, but declined on Bloomberg, Fox Business, MarketWatch, and Yahoo! Finance.

CNBC.com’s user base also grew more educated in October with the proportion of visitors with post-graduate degrees rising to 37 percent, exceeding Bloomberg (31 percent), MarketWatch (28 percent), Yahoo! Finance (23 percent), and Fox Business (14 percent).

Recent Posts

Economist’s Bennet, WSJ’s Morrow receive awards

The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…

7 hours ago

WSJ is testing AI-generated article summaries

The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…

8 hours ago

Cohen joining Bloomberg Tax

Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…

9 hours ago

Avila named interim editor for Automotive Dive

Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…

9 hours ago

Reuters seeks a fact-checking editor

Reuters is seeking an experienced editor to take part in our fact-checking project and support the…

12 hours ago

Making financial news more accessible

CNBC Make It reporter Ashton Jackson writes about ways to make financial news more accessible to consumers.…

23 hours ago