CNBC.com see large page view growth, rise in affluent visitors

CNBC.com ranks No. 1 in page view growth this year, with a 662 percent increase from January to October, according to Comscore’s ranking of 87 of the largest business and financial news sites in the United States.

In addition, visitors to CNBC.com on average spent over 2 hours on the site in October while visitors to the No. 2 ranked site, Bloomberg News, for minutes per visitor in the business and finance category spent only 47.9 minutes on average on the site, according to Comscore.

Comscore recorded 2.14 million visitors to the CNBC site in October. Those visitors viewed 117.5 million pages.

Not only did CNBC.com achieve its highest monthly uniques ever but also the highest proportion of affluent visitors in the last 15 months, according to Comscore. Forty-six percent of CNBC.com visitors had incomes above $100,000, up from 36 percent in September.

The proportion of CNBC.com visitors with incomes above $100,000 exceeded the proportion of such visitors at the Web sites of Bloomberg, Fox Business, MarketWatch, and Yahoo! Finance.

In addition, the proportion of visitors with incomes above $150,000 increased on CNBC.com, according to Nielsen, but declined on Bloomberg, Fox Business, MarketWatch, and Yahoo! Finance.

CNBC.com’s user base also grew more educated in October with the proportion of visitors with post-graduate degrees rising to 37 percent, exceeding Bloomberg (31 percent), MarketWatch (28 percent), Yahoo! Finance (23 percent), and Fox Business (14 percent).