OLD Media Moves

CNBC.com ME apologizes for racy ads on site

August 26, 2008

Allen Wastler, the managing editor of CNBC.com, has apologized to its readers for the suggestive ads that have appeared on its Web site recently and says he’s working on getting them removed.

Allen WastlerWastler writes, “You know … the ones showing women unbuttoning sweaters and listing mileage to ladies looking for a date. And the others showing come-hither countenances and blaring ‘NO CREDIT CARD REQUIRED.’ (‘What?’ chimed one of our reporters, ‘you just leave it on the dresser?’)

“These ads aren’t exactly porn, but they cross the business journalism decorum code, I believe.

“How could ads we don’t approve of get on our site? Welcome to the Internet world of networks, where inventory is sold off to middlemen who represent a variety of advertisers. You get all sorts of strange ads running through. We had ones for nipple pads once. You wouldn’t usually expect that with your bond rates, would you?”

Read more here.

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