Yahoo and CNBC have reached a content-sharing partnership for business news as the internet company attempts to serve up more original content and the financial news broadcaster tries to amp up its digital presence, reports Emily Steel of the Financial Times.
Steel writes, “As part of the arrangement, CNBC videos and stories will appear on Yahoo’s homepage, its finance site and other sites within its network. The two companies also plan to work together to produce a series of original videos starting this fall that will appear both on Yahoo and CNBC.com. Yahoo reporters, meanwhile, will contribute to CNBC television programming.
“The two companies declined to share the specific financial details of the partnership, but said they will share advertising revenues.
“The partnership marks the second major attempt by Yahoo to bolster its online offerings by linking up with a traditional news broadcaster. In October, Yahoo struck a similar arrangement with ABC News that has propelled the joint news network to the top of the online news and information category in terms of audience size, according to ComScore.
“‘It has been a tremendously successful partnership, strengthening the digital piece, the broadcast, as well as going to advertisers together,’ said Mickie Rosen, senior vice president of Yahoo’s global media group. ‘[The CNBC partnership] is a similar deal in another extremely important category.'”
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