CNBC viewership drops to lowest since 1997

Business news network CNBC’s viewership has dropped to its lowest level since 1997, reports Tyler Durden of ZeroHedge.com.

Durden writes, “However, when one looks at the most recent CNBC ratings something odd emerges: either the ‘retail investor’ has found an alternative media outlet for getting their financial information during the day (or simply is tired of being lied to about some magical recovery that only affects 1% of the population) or said retail investor simply no longer exists despite all the endless propaganda to the contrary spewed by CNBC itself.

“The reason? According to the latest Nielsen Media Research data, in the second quarter of 2014, CNBC business day viewership for all viewers just dropped to 162,000 – a new (and depressing for Comcast) low, on par with Q2 of 1997!

“Where things get funny is when one looks at the ratings of that consummate entertainer, that self-appointed ‘voice of the people’, Jim Cramer. Sadly for Cramer, the people are now gone. Because also according to Nielsen Jim Cramer’s Mad Money show just had its lowest ever rated month in the 25-54 demo, and is about to have its second lowest rated month ever across total viewers.”

Read more here. CNBC has long claimed that Nielsen ratings don’t capture its core viewers who watch from offices and trading floors.