Categories: OLD Media Moves

CNBC viewers up during the day, but not primetime

TVNewser’s Brian Stelter reports that CNBC‘s viewership for the second quarter of the year shows increases during the day for the 25-54 demographic, but not for the primetime shows such as “Mad Money” and “Fast Money.”

Stelter wrote, “‘All CNBC programs from 6am-6pm increased in A25-54 audience over 2Q06. Business Day programs with the largest gains over 2Q06 were Squawk On The Street (+73%) and Squawk Box (+46%),’ an internal network document says.

“Also, between 9:30am and 4pm (market hours), the net had its best second quarter since 2001.”

But “Mad Money” was down 39 percent in that demographic compared to the second quarter of last year, and “Fast Money” was down 57 percent.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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Rushh says:
July 6, 2007 at 3:43 am
Its pretty obvious ppl are watching CNBC for the stock market prices. I for one keep it on throughout the day with the volume off :P