Categories: OLD Media Moves

CNBC viewers hit lowest point since April 2005

May was CNBC’s lowest-rated month in total viewers since April 2005, reports Jeff Reeves of InvestorPlace.com.

Reeves writes, “Meanwhile, in case you’re wondering, the S&P 500 is up 37% since 2005 and more than 16% year-to-date.

“And lest you think Fox Business Network was sucking up all those lost viewers, even FBN saw declines year-over-year in many time slots.

“Here are the Nielsen comparisons for this May:

  • 6 to 9:15 a.m.: CNBC ratings rolled back 13% overall and 31% in the 25-54 age group, comparing May 2012 to May 2013. Fox Business Network was down 19% overall and 12% in the key demographic.
  • 9:30 a.m. to 5 p.m.: CNBC dropped 15% overall and 7% in the younger demo. FBN saw a nearly 20% drop in overall ratings, according to Nielsen, but held steady in the younger demo.
  • 5 to 8 p.m.: CNBC ratings dropped 25% overall but actually posted a gain of almost 11% in the key demographic group. FBN slumped about 33% in overall ratings and a painful 59% in the 25 to 54 age group.
  • 8 to 11 p.m.: CNBC ratings plummeted 32% overall and 34% in the 25 to 54 age demo. FBN saw the younger demo roll back but actually saw significant gains in this timeslot with a 42% surge overall.

“So in a nutshell, aside from Fox’s boom in prime time, there isn’t much good news in these ratings. Investors are tuning out across the board — with some of CNBC’s lost viewers over the last seven years gone forever.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • Unless you are a member of the John Birch Society, CNBC has become unwatchable.

  • If they weren't so full of crap and hotair talkingheads making lousy stocks picks all the time people would probably find them more credible.

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