Categories: OLD Media Moves

CNBC viewers come back in second week

Holly Sanders of The New York Post writes Friday that CNBC, which lost some viewers during the first week of Fox Business Network, has seen a rebound during the past week.

Sanders wrote, “But CNBC appears to have bounced back somewhat this week, based on the most recent ratings available. For the first three days of this week, CNBC averaged 264,000 viewers, which is down 4 percent from the week before Fox Business launched.

“CNBC also touts a 25 percent gain among adults aged 25 to 54 it bagged during the week of Fox Business’s debut. (News Corp. owns Fox Business and The Post.)

“Media buyers who buy time for advertising clients say it’s simply too soon to tell whether there’s been any impact.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.