OLD Media Moves

CNBC viewer growth stronger than Fox Business in the past month

October 17, 2011

Posted by Chris Roush

TALKING BIZ NEWS EXCLUSIVE

Business news network CNBC has seen stronger overall audience growth in the past four weeks than rival Fox Business Network, according to data obtained by Talking Biz News from an independent third party (i.e. neither of these networks).

CNBC’s growth in overall viewers has risen 12.7 percent in the past four weeks, while Fox Business recorded a 7 percent rise.

Both networks have seen small declines in the key 25-54 age demographic during the same time period.

Here are the numbers:

CNBC

Week           Total viewers                25-54 demographic

Sept. 12-18                  245,000                   71,000

Sept. 19-25                  278,000                   77,000

Sept. 26-Oct. 2              277,000                  63,000

Oct. 3-9                        276,000                   68,000

 

Fox Business Network

Week         Total viewers              25-54 demographic

Sept. 12-18                    55,000                       11,000

Sept. 19-25                    73,000                       16,000

Sept. 26-Oct. 2                60,000                        9,000

Oct. 3-9                          59,000                       10,000

Here is data for both networks going back to early August that Talking Biz News posted one month ago.

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