CNBC Digital hit a record number of unique visitors in March, more than doubling its February record, reports Sara Guaglione of Publishers Daily.
Guaglione reports, “The CNBC site reached 1 billion page views for the first time in a single month. Plus, subscriptions to CNBC Pro, its premium product, were up 189% since January 2020.
“One draw: CNBC Digital has live blogs dedicated to updates on COVID-19 and market news.
“‘All those pieces came together for this moment,’ Jay Yarow, CNBC Digital senior vice president-executive editor, told Publishers Daily. ‘Every month, we’ve grown [unique visitors] year-over-year for the past four years. This just happens to take it to another level.’
“‘The core of what we do is covering business news and markets, and this became very quickly an economic and market story,’ Yarow said. He noted that nearly the whole team is ‘pitching in, one way or another’ on covering topics around COVID-19.”
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