David Kaplan of PaidContent.org writes that business news channel CNBC will provide some of its video content to the AOL Money & Finance web site.
“While the company has been attempting to remedy the site’s ad situation in December by handing over most of the display and contextual ad serving duties to Microsoft, the deal with Microsoft had nothing to do with getting CNBC’s content out to other sites.
“CNBC’s new deal with AOL has both. In addition to CNBC providing content for AOL’s Money & Finance videos, AOL is boasting that advertisers will be able to reach CNBC TV, CNBC.com and AOL as part of a single campaign, though that doesn’t mean that Microsoft is being cut out.”
Read more here.
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