Categories: OLD Media Moves

CNBC strikes content deal for Spanish language sites

CNBC and Prisa Noticias announced Monday a partnership that will bring CNBC’s news content to Spanish-speaking audiences.

CNBC original short-form videos, subtitled in Spanish, will be hosted on the homepage of various Prisa online properties, including the Spanish titles El Pais and Cinco Dias.

“We are delighted to enter this partnership, which allows CNBC to serve the Spanish-speaking business community, not only in Spain, but also in Latin America where Prisa Noticias publications and their websites have a strong following,” said CNBC senior vice president of international news and programming John Casey in a statement.

At least five CNBC videos each day will be subtitled and made available through this deal, which also includes co-branding commitments and opportunities for further collaboration in future.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.